Tech companies around the world struggle to reach a broad B2B and B2C audience. Motion graphics top the list when it comes to communicating complex topics to a broad array of people. Our research suggests 5 biggest trends that tech brands should adopt.
Motion graphics incorporate storytelling, illustrations, 2D and 3D design and audio, creating an efficient visual communication strategy for different purposes and professional segments. Commonly, motion graphics have been used in online gaming, learning, training, and marketing.
Using motion graphics as marketing content enables greater brand recognition, creating a more memorable and emotional narrative for the consumer.
Internet users have become extremely visual. More that 55% watch videos every day. Sharing and engagement increase 10x more for animated videos over static content. When it comes to purchasing decisions, videos help 90% of consumers decide whether or not they should buy a certain product.
In addition to communicating with consumers' emotions and capturing attention, our research shows that motion graphics are essential for 2 essential reasons:
Help the consumer better understand the message People who follow instructions, through illustrations and text, can comprehend and remember a message up to x3 better, than those who only read the idea from a text.
Keep a brand relevant Video has become a privileged form to promote content, which will put simple videos, anytime soon, in a normal spectrum for consumers. To make a difference, brands are expected to keep engagement up with videos with animation, i.e. motion graphics.
Consumers expect cutting-edge digital content from any brand or corporate company. This is especially true for tech companies. In this segment, people demand more and better every day through simple, creative, and up-to-date communication.
Our research has shown that, in order to stay relevant, entrepreneurs in this segment should master 5 visual trends to make the most of motion graphics.
#1 Thin Lines
Animations that use exceptionally fine and precise lines, almost simulating a hand-drawn design, are one of the major trends of motion graphics in 2020. This element creates an extra distinct character to any animation, establishing a modern and clean mood.
#2 Kinetic Typography
Graphic design, in the field of motion graphics, is becoming more and more extravagant. Animated typography that is pixelated, stretched, twisted, in 3D formations, and sometimes almost difficult to read, is what is in vogue at this time. The bolder the better.
#3 Mixed media
Combining multiple types of animations (i.e. 2D and 3D) into the same final product creates a new perspective on the message the brand wants to convey, taking it to a more interesting level for the consumer.
#4 Restricted Palette
This is a palette of shades that designers are using a lot in building motion graphics, leaving behind the use of a wide variety of contrasts and the entire color spectrum in one design piece. A simple exploration of tones, around one color, is the current basis for an elegant and fresh animation.
#5 Morphing animation
The perfect transformation of animations is increasingly in force in the field of motion graphics. This is a clear and simple effect in which it is possible to transform one image into another or use it in one image and modify it to something more complex. Always in an animated and fluid transition, without cuts or imperfections.