User generated content (UGC) is an ideal marketing strategy for realistic and emotional promotion. In these times, it is important for brands (from small to large businesses) to find a way to continue to communicate and inspire their community.
Unable to produce content within the traditional parameters of advertising, which involves hiring third parties to take photos or record videos, it is essential to find different strategies, so communication plans are not overturned. Quite the contrary, these must continue and be reinvented.
User generated content is the new key to business, in times of pandemic or not
Coronavirus is making direct work with other professionals impossible, forcing us to think about new content production strategies. Regardless of the period we live in, it is proven that User Generated Content has already become the key to success of any retail business in 2020.
According to market research, 92% of consumers rely more on real and organically generated content than traditional advertising.
85% of consumers admitted that User Generated Content has more weight in the final purchase decision compared to the photographic and audiovisual product created by the brand.
User Generated Content promotion has on average 4 times more engagement (converted into a high click-through rate) and represents half the cost per click.
Let’s define User Generated Content
User Generated Content is brand-related content generated by customers and/or influencers. It can come in photo format (posts or stories), video, reviews, or through a public offer (giveaway). Once produced, it is used as a marketing tool by the brand.
Food, fashion, health and well-being retailers are the ones that use and benefit from this type of content, whether on Instagram (posts, stories, lives), YouTube (tutorials) and Twitter (brand chats).
If your online community is mostly young, then keep this in mind: UGC helps to increase the percentage of sales, as well as brand loyalty and future recommendation to third parties.
The great benefits of User Generated Content (UGC) are...
#1. These are personal recommendations from fans/influencers who are emotionally connected with the brand and feel a real interest in sharing this with the online community.
#2. Content gathering is easy and direct. The risk margin, given possible negative recommendations is low, since 75% of the published content is positive and fun.
#3. Loyal fan community is increased
#4. Consumers go to brand’s social media channels and website with a bigger intent of buying. 71% of people feel safer and more comfortable that they are buying the right product.
These elements are all present in User Generated Content (UGC), a genuine, honest and authentic way of communicating. The new word-of-mouth!
Creating an automatic connection with your customers is imperative. A type of content for a time of global health crisis... or not. Get to know our services here.