At a time when mobile commerce is growing at an average yearly rate of 28%, mobile content is key to any efficient SEO strategy.
Switching to a mobile first mentality means adopting new communication formats
The most important thing to remember is that the content has to be readable, shareable, actionable, and fast. This means more than just “downsizing” everything on your site for a smaller screen. Here are a few guidelines:
Images, infographics and video play quite well on mobile—just not necessarily all together! Here are some guidelines to Text that is readable without zoom, the content size screen-friendly, and blogs are responsive and links are spread out physically, for easy tapping
Blog posts are edited for content and a shorter version of each piece is available
Editorial content is available in different formats: podcasts, videos and infographics, to name a few
Social-proof your content
You have to adapt your content for mobile users, so they get what they want, not what you think they should want. This is where social-proof comes into play.
Adding user-generated content such as photographs and videos has proven effective in driving engagement, as opposed to professional photographs.
Mobile-First = Content-First
Mobile has the most limitations, screen size and bandwidth to name a few, and so designing within these parameters force you to prioritize content ruthlessly.
The mobile-first approach organically leads to a design that’s more content-focused, and therefore user-focused. The heart of the site is content — that’s what the users are there for.
The impact of a mobile-first strategy is greater on email marketing
Recent studies have found that 48% of emails are opened on mobile devices, but only 11% of emails are optimized for mobile. 69% percent of mobile users delete emails that aren’t optimized for small screens.
Effieciently supporting a mobile-first strategy requires brands to analyze specific mobile-metrics
Accumulate aggregate data using analytics and metrics to learn when and where your mobile customers are accessing what content. Ensure that this content is most easily accessible and delivered at the right time. Remember, the content they want must be provided in small chunks – lists, images, etc.
The mobile-first approach is exactly as it sounds: designing for the smallest screen and working your way up. Real users in your target audience can help you create a better customer experience. Find out how >