Kuanto
Kusta
Content that helps users make the best possible purchasing choices and boosts visibility.
BACKGROUND
KuantoKusta is a leading price comparison website in a competitive landscape
KuantoKusta is a leading price comparison website, helping users find the best prices across more than 1,300 stores. Their mission is to empower users to make smart purchasing decisions by providing a safe, transparent, and intuitive platform for comparing and buying.
With its modern, simple, and authentic brand image, KuantoKusta aims to build even greater trust by maintaining a close and transparent relationship with its consumers.
CHALLENGE
Strengthening KuantoKusta as a reliable source for both seasoned and new customers.
KuantoKusta’s goal was to strengthen its existing blog by producing comprehensive, in-depth content that covered the wide variety of products available on the platform. The key was to provide users with trustworthy, well-researched product reviews and curated selections to help them make informed purchasing decisions.
KuantoKusta wanted to become an authoritative voice in the market, instilling confidence and trust in its users when it came to buying products through the platform.
Additionally, they needed to optimize the blog for SEO, ensuring that blog articles appeared high in search results for the most common and relevant queries.
This would increase traffic and help KuantoKusta strengthen its position as a reliable source of information for both seasoned shoppers and new customers.
SOLUTION
A strategy focused on high-quality, informative content while optimizing SEO performance.
Content creation
We revamped KuantoKusta’s blog with content that covered a wide range of products, from electronics to home goods, while ensuring it was tailored to users’ needs. The goal was to create in-depth product reviews, comparisons, and buying guides that were thorough yet easy to digest, guiding users toward confident purchasing decisions. Each article was crafted with the user in mind, answering the most common questions they might have about specific products or categories.
Curated product recommendations
By collaborating closely with product experts and leveraging data insights, we were able to curate the best selections for various product types. These curated lists were designed to make it easy for users to compare options and choose the product that best fit their needs and budget, further enhancing the sense of trust in KuantoKusta’s expertise.
Clear messaging
Consistent with KuantoKusta's brand, we emphasized transparency and simplicity throughout the content. The language used was approachable and straightforward, reassuring users that they could rely on the platform’s advice without being overwhelmed by technical jargon. This made the content relatable and aligned perfectly with KuantoKusta’s mission of building trust.
SEO
We researched high-intent keywords and incorporated them naturally into the content. Our aim was to capture a broader audience by addressing common search queries, such as "best value smartphones" or "top kitchen appliances for small spaces." By focusing on these long-tail keywords, we ensured that KuantoKusta’s product pages would rank higher in relevant searches, attracting users who were actively looking for product information.
RESULTS
KuantoKusta is perceived as a reliable source of information and keeps building a loyal audience
The results have been incredibly encouraging. Our partnership brought about notable improvements in both content quality and online visibility. The enhanced blog now features in-depth product reviews and guides, positioning KuantoKusta as a reliable source of information within the price comparison industry. The content is tailored to address user concerns, helping them make informed purchasing decisions with confidence.
Additionally, the comprehensive SEO strategy boosted the platform's ranking for highly relevant queries, increasing organic traffic and improving user engagement. With a more structured and authoritative content approach, KuantoKusta has strengthened its reputation as a go-to platform for price comparisons, offering clear, informative, and trustworthy resources to support customers in every step of their shopping journey.
"Articulate delivers high-quality, search-optimized content that genuinely supports users in their research. This approach has led to significant traffic growth on our platform, and over time, their collaboration and strategic insights have been key to strengthening our brand in an ever-evolving, highly competitive market."
Bernardo Prazeres. SEO & Blog Manager, KuantoKusta