Leading payments provider easypay doubles website traffic

Background

EasyPay, a leading payment solutions provider, aimed to fortify its position in the highly competitive payments gateway industry. They sought to highlight their adaptability to technological advancements and commitment to crafting custom solutions for their customers, ranging from developers to C-suite executives in SMEs.

Despite being a technologically agile company, EasyPay struggled to effectively communicate its dynamism and customer-centric approach. The need to reach a diverse audience of financial, development and ecommerce professionals meant that EasyPay required a nuanced content strategy that would resonate across various sectors, including finance, ecommerce, and retail.

Results

+96%

Increase in organic traffic

+ 101%

Increase in Linkedin Followers

Our contributions

CONTENT STRATEGY

CONTENT MARKETING

VIDEO MARKETING

SEARCH ENGINE OPTIMIZATION

SOCIAL MEDIA MANAGEMENT

Imagining a full scoped content, performance and social strategy

We devised a robust content marketing plan to position EasyPay as a dynamic and trustworthy brand. This included:

Competitive Analysis and Keyword Optimization: By using the Articulate App to analyze competitor activities and keywords, we identified high-impact keywords and topics that resonated with EasyPay's target market. This informed the content creation process, ensuring relevance and engagement.
Content Planning and Tracking: We maintained weekly status meetings to review the content plan and performance metrics, making data-driven decisions to refine our strategy.
Expert content: Crafting content that not only informed but also educated EasyPay’s audience on the latest in payment technologies and market trends. We featured insights from industry leaders and successful customer stories to build credibility and showcase real-world applications of EasyPay’s solutions.
Blog revamp: A key component of our strategy was the revamping of the EasyPay blog to serve as a hub for insights and updates, making it a go-to resource for payment gateway information.
Integrated Management Across Channels: The app facilitated seamless management of activities across Google Ads, social media, and the blog, ensuring a cohesive content strategy that enhanced brand consistency and message delivery.
Automated Reporting: Utilizing automated daily, weekly, and monthly reports generated by the Articulate App, we were able to provide real-time insights into performance metrics, latest posts, and upcoming content, enabling proactive adjustments and continuous improvement.
Enhanced Google Ads and Social Media Campaigns: Leveraging targeted ads and vibrant social media content to increase visibility and engage with potential clients more effectively.

EasyPay reinforced its reputation as a leader in innovative payment solutions

The strategic content overhaul delivered significant measurable outcomes. Organic site visits doubled, indicating heightened interest and engagement with the brand. Linkedin followers, the brand’s key social media, also doubled.

By focusing on tailored, insightful content and robust digital marketing strategies, EasyPay is now better equipped to navigate the complexities of the digital payments landscape, ensuring they remain at the forefront of the industry.