Sparkfood is an investment firm specializing in the food, nutrition, beauty, and pharmaceutical sectors. They select, invest in, nurture, and develop innovative companies that contribute to a healthier and more sustainable future.

Although Sparkfood is a relatively new player, they are backed by their parent company, SONAE, which has a decades-long track record in the food and retail industry in several countries. Sparkfood is committed to actively contributing to the growth of their portfolio companies, making their digital presence and content especially relevant and impactful.

Despite having an experienced team and a carefully curated portfolio of innovative companies, Sparkfood faced significant challenges in showcasing their expertise and establishing a strong, distinctive voice in a highly technical and competitive space. They struggled to find impactful ways to present their know-how, and there was a lack of clear editorial direction or focus on key topics.

Their efforts were largely concentrated on sharing internal content that had little relevance to their target audience, failing to resonate or drive engagement. Moreover, the internal team lacked robust SEO capabilities and had insufficient time to produce the high-quality, relevant content needed to stand out. These compounded issues culminated in very low website traffic and social media engagement, despite the considerable investment in a newly developed website.

Furthermore, there wasn't a clear vision as to how their digital presence could generate interest from managers in the sectors they were targeting. This gap hindered their ability to attract new business.