Jerónimo Martins - Be the Story
A new portal to inspire positive action towards healthy living and sustainability.
BACKGROUND
An innovative project to share inspiring and thought-provoking stories.
Be The Story is a project launched by Grupo Jerónimo Martins, a leading retailer, aimed at sharing inspiring and thought-provoking stories. Recognizing the transformative power of a good narrative, the initiative seeks to create a positive impact by highlighting projects, ideas, and individuals that generate positive energy in communities.
With a strong presence in diverse markets, including Portugal, Colombia, and Poland, Be The Story needed a dedicated platform to showcase their contributions to sustainability and healthy living across these different regions. Jerónimo Martins had a vision to create an engaging online platform that could showcase their commitment to sustainability and healthy living.
CHALLENGE
Showing true commitment to sustainability and healthy living.
The challenge was to attract more traffic while maintaining the values and sophistication that have made them a trusted name. They also had to connect with audiences from various backgrounds and cultures. Be the Story was always meant to be a space to share real stories and highlight the positive impact in different communities.
But it wasn’t just about telling their story; they also needed to provide practical tips that people could use to live healthier and more sustainable lives. The challenge lay in crafting content that would resonate across different regions while maintaining an engaging and approachable tone.
SOLUTION
A comprehensive content strategy based on powerful stories and SEO.
Engaging stories
Our focus was on storytelling. By sharing real-life examples and practical tips, we made it easy for readers to understand how they could incorporate sustainability into their own lives.
Highlighting positive impact
The portal became a vibrant space for showcasing the brand’s contributions to sustainability initiatives. By sharing success stories and good examples, Jerónimo Martins encouraged readers to think about how they could contribute positively to their communities as wel.
Multi-language articles
Understanding the diverse audience, we created a series of articles in several languages. This ensured that the messaging was accessible to everyone, allowing people from different countries to engage with the content in their native language.
Expert validation
To maintain credibility, we collaborated closely with Jerónimo Martins’ internal experts. This validation process ensured that every article reflected the brand’s core values and shared accurate information.
SEO
We meticulously optimized each article with strategic keywords related to sustainability and healthy living. This helped the portal rank better in search engines, making it easier for people searching for related topics to find Jerónimo Martins’ valuable content.
RESULTS
Creating a go-to resource for sustainability and healthy living.
The Be The Story portal has become a go-to resource for those interested in sustainability and healthy living. Readers engage with the content, and the community around the portal is growing. The practical tips and inspiring stories have sparked conversations and motivated people to take action in their own lives.
Feedback has been incredibly encouraging, with many readers expressing appreciation for the approachable and insightful content. It’s clear that Jerónimo Martins is successfully building a platform that highlights their initiatives and connects with people on a deeper level, fostering a sense of community and shared purpose.
“Our focus was on storytelling. By sharing real-life examples and practical tips, we made it easy for readers to understand how they could incorporate sustainability into their own lives.”
Raquel Cruz, Project Manager, Articulate