Banco Carregosa
Growing digital traffic while preserving a 200-year-old legacy
Background
Banco Carregosa is a prestigious private bank with almost two centuries of experience. Known for their heritage, tradition, and exceptional service, they came to us with a clear goal: modernize their digital presence without compromising their unique identity.
As a brand deeply rooted in history, the challenge was to enhance their online communication and attract more traffic while maintaining the values and sophistication that have made them a trusted name for generations.
They needed a fresh, modern approach to attract and engage a broader audience, but they also wanted to stay true to their core principles of wealth preservation and generational legacy.
Our contributions
CONTENT STRATEGY
CONTENT MARKETING
VIDEO MARKETING
SEARCH ENGINE OPTIMIZATION
GENERATIVE ENGINE OPTIMIZATION
Results
+128%
Increase in organic traffic
A multi-layered strategy to improve search traffic
The bank’s clients value tradition, so our challenge was to create a digital strategy that resonated with this audience while feeling modern and relevant. The ultimate goal? Increase traffic and engagement without sacrificing the bank’s long-standing reputation.
To address these challenges, we implemented a multi-layered strategy that focused on design, content creation, SEO and leadership visibility. We started the project with a thorough analysis of Banco Carregosa’s competitors and target audience. This allowed us to identify key opportunities for differentiation and figure out what would truly resonate with the bank’s clients.
End-to-end design and messaging
We introduced graphite illustrations on the website – a design choice that offered a classic and elegant aesthetic, aligned with Banco Carregosa’s nearly 200-year legacy. This subtle touch modernized the site while maintaining the timeless sophistication that clients expect from the bank.
The website’s messaging was carefully designed to highlight Banco Carregosa’s core values. Every piece of content emphasized the themes of wealth preservation and passing assets to the next generation – concepts that have always been central to the bank’s identity. We ensured that these messages were woven into every aspect of the website, from landing pages to articles.
Building trust through content
We restructured every page of the website to enhance user experience and make the site more intuitive for visitors. Our team created content that spoke directly to the needs and interests of the bank’s audience, ensuring it was both informative and engaging, with a focus on trust and expertise.
To attract more traffic, we developed and implemented a solid SEO strategy. This involved optimizing every page for relevant keywords that aligned with the bank’s services, ensuring their content would rank higher in search engine results. Our goal was to increase organic visibility and attract new clients.
Finally, since trust is a critical factor in the banking industry, we produced a series of video interviews with Banco Carregosa’s top leaders. These videos showcased the expertise and personal insights of key figures within the bank, helping clients connect with the leadership on a deeper level.
Increased organic traffic
In just 12 months, Banco Carregosa experienced a remarkable 128% increase in organic traffic, thanks to our SEO efforts and carefully crafted content strategy.
This substantial growth has allowed the bank to reach and engage more of their target audience, all while maintaining the traditional values that have been the foundation of their brand for nearly 200 years.
“We’ve partnered with Articulate for years now, and they’ve consistently exceeded our expectations with their creativity, strategic insight, and commitment to results. Their collaborative approach and deep understanding of our brand have made them an indispensable part of our marketing efforts.”
Tiago Fleming, Marketing and Communications Director, Banco Carregosa