Note!

Driving engagement and turning browsers into loyal fans.

BACKGROUND

Working with a leading office supplies retailer with hundreds of stores

note! is all about bringing creativity and inspiration into everyday life. With over 100 stores across the country, they offer a wide range of products, from stationery and books to toys and unique gifts. Their mission? To simplify daily tasks while sparking imagination and knowledge.

For years, education has been a cornerstone for note!, offering a comprehensive selection of school supplies and support materials that cater to the needs of students and educators alike. They pride themselves on making learning easier with an intuitive manual reservation service and a curated collection of essential products. In a fast-paced world, note! stands out as a go-to destination for those looking to express their creativity and make everyday moments special.

CHALLENGE

Growing organically in a crowded space

As one of the leading office and school supplies retailers, Note offers an extensive selection of hundreds of brands, with rapid growth across its product range. However, despite its success, note! faced significant challenges in driving traffic and generating revenue through its online store and social media channels.

Competing for attention against major brands and manufacturers in the space, Note also had to contend with other publications and websites targeting similar audiences, especially young families looking for educational content and resources. With high competition for audience attention and the need to differentiate from both larger players and niche platforms, note! sought a strategy to boost its online presence, engage its core audience, and convert that interest into revenue.

SOLUTION

A content-first approach to every digital channel

To help note! shine brighter, we launched a multifaceted content strategy that spanned social media, blogs, newsletters, and targeted advertising. We kicked off by revitalizing their social media presence, making it a lively hub where creativity thrives. Engaging posts highlighted their unique offerings, inviting customers to join the note! community.

Next, we crafted a series of blog articles that showcased their products but, above all, provided tips and inspiration for creative projects, learning, and more. Our newsletters kept the excitement going, offering subscribers exclusive insights and promotions that kept them coming back for more.

We also focused on performance, utilizing Facebook and Instagram ads to ensure note! reached the right audience. To wrap it all up, we optimized their website content, making it more user-friendly and SEO-friendly, ensuring that when people searched for creativity and education resources, note! was at the top of the list.

"We loved crafting content that inspired creativity. It felt great to be part of something that encourages people to explore their imagination.”

Raquel Cuz, Project Manager, Articulate

RESULTS

Visible growth and a stronger connection

note! saw a remarkable 120% increase in conversion rates, meaning more customers were turning interest into action. Engagement on their social media platforms doubled, creating a vibrant community of followers who loved interacting with the brand. Traffic to their website increased by 70%, showing that visitors were keen to explore what note! has to offer.

The brand is now more visible and connected than ever, effectively inspiring creativity in their customers' everyday lives. Whether it's through a brand-new notebook or a thoughtfully curated gift, note! is dedicated to making daily moments a bit brighter and more imaginative. They’re helping people embrace their creative side and infusing a sense of wonder into the routine. Every interaction with note! encourages customers to explore their creativity, transforming ordinary moments into extraordinary experiences.