Joaquim Chaves Saúde
Simplifying patients’ journeys with a new website and blog.
BACKGROUND
Working with a trusted health and wellbeing brand
Founded in 1959, Joaquim Chaves Saúde is a leading healthcare group dedicated to delivering high-quality services across prevention, diagnosis, and treatment. With a commitment to humanizing healthcare, the group invests in innovative technology and fosters a culture of approachability, ensuring personalized care in its four key areas: Laboratories, Medical Clinics, Oncology, and Fitness. Their mission is to provide a holistic 360° service that meets the unique needs of each patient, establishing themselves as a trusted partner in the health and well-being of the community.
CHALLENGE
Redefining health communication
Joaquim Chaves Saúde needed to refresh their website to establish themselves as a reference in health while ensuring the tone remained engaging and empathetic. They also aimed to create thorough blog articles covering various topics such as diseases, treatments, and clinical guidance to address common concerns. This would help instil confidence and security in patients considering scheduling an appointment. In addition, optimizing SEO was crucial to enhance the online presence of their clinical specialties, targeting search queries related to medical questions, diseases, treatments, and technological equipment to attract qualified traffic.
SOLUTION
Compelling and expert-validated content
To address this challenge, we crafted a comprehensive content marketing strategy aimed at enhancing the blog's impact and expanding its audience. This solution was built around several key elements:
Website copy revamp
We redefined the website's messaging to convey a balance of authority and empathy. The language now reflects both professionalism and warmth, making it accessible and relatable to all visitors. Recognizing the diverse needs of the community, we created all content in both Portuguese and English, widening the reach and accessibility of the information.
SEO
We employed targeted SEO strategies to optimize the content for search engines, enhancing visibility for keywords associated with health inquiries. This involved keyword research to align with the most common patient concerns, ensuring that the information is easily discoverable.
Thorough blog articles
We developed a series of in-depth articles addressing key health topics. Each article combines rigorous medical information with practical advice, ensuring readers receive valuable insights. Subjects covered include prevalent diseases, treatment options, and clinical advice on frequently asked questions, all designed to empower patients.
Engaging visuals
We also produced an engaging animated video on the Obesity Treatment via Endoscopy - Apollo Method. This video acts as an informative resource, breaking down complex medical concepts into easily digestible segments. We effectively demystify the treatment process through vibrant visuals and clear explanations, helping patients grasp the benefits and intricacies of this innovative method.
“Knowing that our efforts could empower people to make informed health decisions was a driving force for us. We're excited to jump in and proud to be part of such a vital initiative.”
Raquel Cruz, Project Manager, Articulate
RESULTS
Connecting patients with trusted information
Joaquim Chaves Saúde experienced a remarkable change in their online presence and engagement. The updated website copy positioned the brand as a trusted authority in the healthcare sector. The creation of thorough articles addressed common medical inquiries, fostering trust and encouraging patients to seek consultations with confidence.
Moreover, the SEO optimization resulted in a noticeable increase in organic traffic, significantly boosting visibility for various medical specialties. With well-optimized content targeting key queries related to diseases, treatments, and technological advancements, Joaquim Chaves Saúde was able to attract a more qualified audience to their platform.
As a result, Joaquim Chaves Saúde has strengthened its position as a go-to source for reliable health information.
