Galp

Energizing the content strategy of a leading utilties brand.

BACKGROUND

Partnering with an established and trusted energy brand

Galp is a leading force in the energy sector, serving millions of customers and holding a well-established position across several markets. Their extensive product range spans a variety of energy solutions, from traditional offerings like gas and fuel to innovative products such as home appliances, solar panels, and electric vehicle (EV) charging stations. Galp’s mission is to be recognized as a trusted partner for both consumers and companies, guiding them toward energy choices that enhance efficiency and sustainability.

In an increasingly competitive landscape, Galp is committed to meeting evolving consumer needs and adapting to global energy shifts. To solidify their standing and connect authentically with their audience, they sought our expertise to help them stand out organically. By developing a strategy that leverages their diverse product offerings and emphasizes their commitment to sustainability and innovation, we aimed to elevate Galp’s presence as a forward-thinking energy partner in an ever-evolving market.

CHALLENGE

Growing organically in a crowded space

Galp faced the dual challenge of addressing rising consumer demands for affordability and sustainability while clearly communicating its diverse product range. Expanding their offerings to include renewable energy solutions, EV charging stations, and solar panels introduced complexity, as each product required tailored messaging to resonate with distinct customer segments. Additionally, it was essential to translate technical concepts—like equipment details and fuel benefits—into simple, engaging content that highlighted Galp's expertise without overwhelming the audience.

Beyond the consumer segment, Galp also needed to create content specifically for both B2B and B2C markets, each with unique needs and expectations. Compounding these challenges, every piece of content had to adhere to regulatory standards across various regions and pass through a rigorous internal review process to maintain consistency and trust. The ultimate goal was to establish Galp as a reliable partner in sustainable energy, appealing to both traditional and eco-conscious audiences.

SOLUTION

Building a content powerhouse

Focusing on Galp's three core segments — Home, Road, and Business — we created a steady stream of high-quality, SEO-optimized content. These were tailored to Galp’s three focal areas, ensuring each piece was both informative and aligned with the current interests and needs of their audience.

From energy-saving tips for homes and sustainable travel guides to the latest industry updates for business customers, our content strategy covered a wide spectrum, establishing Galp as an informative and trusted resource. By updating these articles regularly, we were able to keep Galp at the top of search results, helping their brand stay visible, relevant, and engaging.

In addition to written content, we developed a range of multimedia resources that enhanced Galp’s storytelling approach. Animated videos became a key part of the strategy, breaking down complex topics, such as energy efficiency and sustainable practices, into digestible visuals that resonated with viewers. These animations allowed us to connect with a broad audience, from homeowners to fleet managers, by making industry topics more accessible and enjoyable.

To ensure Galp could remain responsive to sudden industry changes, events, or trending topics, we provided an “extended team” member dedicated to real-time content needs. This agile resource allowed us to respond swiftly to emerging news and to create content around events and launches, ensuring that Galp’s communications were timely and aligned with market trends. This on-demand support proved invaluable for adapting to last-minute needs, especially in such a fast-paced sector.

"The flexibility we offered Galp with an extended team member made a huge difference in responding to real-time needs. Being able to jump on emerging topics and events kept our content dynamic and relevant.”

Erica Quaresma, Project Manager, Articulate

RESULTS

Energizing Galp’s digital reach

With a fully blended content approach, Galp achieved substantial growth in online visibility and audience engagement, with organic visitors increasing by 27% over the past year. SEO rankings improved across key segments, allowing Galp to reach a larger audience seeking reliable energy information. The addition of animated videos introduced a fresh, visual element to their strategy, while interviews added credibility and a personal touch, connecting the audience to the faces behind the brand.

This strategic approach also resulted in a 23% increase in time spent on page, demonstrating stronger engagement and interest in Galp’s content. Thanks to the commitment of a dedicated team, Galp maintained agility in its content strategy, ensuring communications remained timely and relevant. This adaptability helped strengthen connections with their audience, who now see Galp as an active and knowledgeable participant in the energy conversation.