Achieving impact: how strategic content delivered results for José Neves Foundation
Background
FJN’s mission is to empower people with the knowledge they need to route today’s job market and make informed career choices. With such an important vision, they needed content that strikes the right balance – something that’s technically rich yet easy to digest, so everyone feels included. They wanted to break down intricate ideas about education and career pathways in a way that was relatable and engaging.
Their goal? To help people understand the options available to them and how to seize those opportunities. It was clear that the content had to be both informative and inviting, appealing to a wide range of learners.
Our contributions
CONTENT STRATEGY
CONTENT MARKETING
VIDEO MARKETING
PODCASTS
SEARCH ENGINE OPTIMIZATION
SOCIAL MEDIA MANAGEMENT
Building a fully tailored content strategy
To help the José Neves Foundation amplify their mission of making education accessible for everyone, we crafted a tailored content strategy that would resonate with their audience. Here’s what we did:
SEO analysis: The first step was conducting a thorough analysis of the website’s SEO to identify areas for improvement. This ensured that their content would show up in search results, attracting more visitors.
Engaging website content: We created engaging content for their web pages, focusing on breaking down complex concepts about education and the job market into straightforward, relatable language that anyone could grasp.
Informative articles and reports: We developed a series of insightful articles and reports that explored various topics in depth, providing readers with a wealth of information they could actually use as they crossed their career paths.
Captivating videos: To bring the foundation's mission to life, we produced some captivating videos showcasing their work. These videos highlighted the foundation’s goals and also made the content more engaging, encouraging visitors to keep browsing and explore what they had to offer.
Improving discoverability with great content
The response from the José Neves Foundation’s audience has been very encouraging. We've seen an uptick in visitors exploring different parts of the website, with many spending more time digging into the resources available. The foundation’s online visibility has clearly improved, making it easier to find the valuable insights and tools the audience needed to make informed career choices.
More and more people are discovering the foundation’s offerings, which means they’re getting connected to the education and support they need to succeed. It’s been very rewarding to watch the foundation make a real difference in the community, and we’re thrilled to be part of this journey to empower individuals through accessible education.