Video Marketing: the secret to scroll-stopping content
How brands can leverage video marketing to tell stories that resonate with audiences and drive conversion.
Key takeaways:
Video marketing captures attention, drives traffic, and boosts conversions by creating engaging storytelling and leveraging social media reach.
Videos improve SEO and retention rates, with pages containing videos being 53% more likely to appear on Google's first page and retain brand messages more effectively.
From advertising campaigns to educational content, video marketing offers versatile formats that enhance brand image, educate audiences, and build lasting relationships.
Contents:
What is video marketing
Why video marketing matters
Types of video marketing
Challenges of video marketing
Video marketing trends
Video marketing: how to do it right
Video marketing case studies
A few years ago, a Microsoft study concluded that the average human attention span is just 8 seconds—shorter than a goldfish’s. Shorter attention spans make visual content, especially video marketing, especially relevant. Whether it’s creating engaging storytelling or improving the reach of social media platforms, video marketing is a pivotal tool to capture attention, drive traffic, and boost conversions. It allows brands to connect with audiences on a deeper level, conveying messages with authenticity and impact.
But video marketing is always evolving, with new technologies and trends – making it hard for even savvy marketeers to keep up. At Articulate, we’ve been helping brands stand out with video marketing for over 10 years. Building on this experience, we’ve summarized our insights into what makes a great video marketing strategy that actually works.
What is video marketing?
Video marketing involves using video content to attract and retain customers by promoting a product, service, or brand. It encompasses various strategies and forms of video, such as advertising campaigns, corporate videos aimed at strengthening brand image and credibility or educational videos that provide valuable information and insights to your audience.
This marketing strategy can include various digital channels and formats, such as a website, blog posts, social media platforms, and programmatic advertising. Video content’s versatility allows brands to engage with their audience more effectively, making it a vital component of today's marketing strategies.
It is important to point out that effective video marketing is not just about promoting products - it is about creating informative content that guides the brand persona through their buying journey, assists in decision-making, and nurtures long-term relationships.
Why video marketing matters
Video marketing is crucial for businesses because of its significant impact on engagement and conversion rates. The average person spends 100 minutes each day watching online videos. In terms of notoriety, brand messages are perceived more effectively in video format, with a retention rate of over 90%, compared to just 10% for text.
Videos increase the chances of a visitor staying on your site by 80%, and pages with videos are 53% more likely to appear on the first page of Google, making it an excellent way to improve SEO. These two data points are obviously connected: the longer someone stays on a certain page, the higher the likelihood of ranking higher for search engine queries. And, of course, good video marketing ensures that visitors stay longer.
“Videos are highly shareable, enhancing brand visibility and driving organic reach.”
As for product discovery, 7 out of 10 customers prefer to learn about a product or service by watching a video. Videos are also an incredible sales tool, with 70% of consumers indicating that online videos influence their brand or product choices.
Some brands have excelled at video marketing. GoPro famously encourages customers to share videos made with their cameras and republishes their content. This strategy increases visibility, conveys trust and, crucially, shows customer satisfaction and product quality.
Types of video marketing
From motion graphics to interviews or corporate events, there are several video formats that your brand can leverage to achieve specific results. Here’s a breakdown of the main ones.
Motion graphics
Motion graphics are dynamic, visual animations. It allows companies to demonstrate complex products accessibly, highlighting statistics and data engagingly. For instance, they can help in oil & gas marketing by explaining sustainability projects in a clear, engaging way. They can also be used in healthcare marketing to explain complex interventions or medical concepts to a wider audience. For tech companies, motion graphics can be a great solution for demo videos or tutorials. Even centuries-old banking brands can leverage this format to share their story when stock footage is not available or relevant.
Why they matter: motion graphics are versatile, cost-effective, and can grab the audience's attention immediately.
Interview videos
Interview videos range from conversations with experts, customers, influencers, or other individuals. This is a way of showing the human side of your company, sharing different perspectives on a topic, presenting testimonials from satisfied customers, increasing brand awareness, and generating buzz around your products or services.
Why they matter: it creates an emotional connection with the public, conveying authenticity and building lasting relationships.
Profile videos
Profile videos are detailed presentations of a company, project or person, showcasing its values, mission and team. They can tell a brand's story and connect with the audience on an emotional level, highlighting what makes your company unique.
Why they matter: profile videos offer an authentic and transparent view of your company, building trust and customer loyalty. They also humanize your brand, and foster a sense of community among your followers.
Launch videos
Creating a strategy that includes several teasers leading up to the launch date increases consumer curiosity, creates a sense of urgency, and encourages purchases. Launch videos are great to highlight the benefits and differentiators of what you're offering.
Why they matter: launch videos are powerful tools for generating excitement and boosting sales around new products or services.
Unboxing videos
With unboxing videos, you can show products, answer customers' questions and build trust.
Why they matter: they offer an engaging and authentic shopping experience, influencing purchasing decisions.
Webinars
Webinars are live online events where you share your knowledge and expertise with an interested audience. A type of video marketing that aims to educate the audience about a product or service, build relationships with potential customers - and close deals.
Why it matters: Webinars offer an interactive and valuable way to establish your brand as a leader, generating qualified leads.
Product Review Videos
Product review videos offer in-depth evaluations of a specific product, discussing its features, benefits, and potential drawbacks. They often include personal experiences and demonstrations of the product in use.
Why they matter: Product review videos provide potential customers with authentic insights and real-world usage, helping them make informed purchasing decisions.
Tutorial or How-To Videos
Tutorial or how-to videos provide step-by-step instructions on how to perform a specific task or use a particular product. They often break down complex processes into simple, understandable steps.
Why they matter: Tutorial videos empower viewers by equipping them with the knowledge to accomplish tasks on their own. They enhance customer satisfaction and reduce the need for support.
Live Stream Videos
Live stream videos are real-time broadcasts over your website, social media or partner platforms, allowing immediate interaction with the audience. They can feature events, product launches, Q&A sessions, or casual interactions.
Why they matter: Live streaming fosters a sense of immediacy and connection with the audience. It offers opportunities for real-time engagement and feedback, making your brand more accessible and relatable.
Influencer Videos
Influencer videos are created by individuals with a substantial online following. These videos often feature endorsements, reviews, or casual mentions of products and services.
Why it matters: Influencer videos leverage the trust and influence of popular figures to reach a wider audience. They can significantly boost brand awareness and credibility, as most viewers trust recommendations from influencers they follow.
Educational Videos
Educational videos are designed to provide viewers with valuable information and knowledge on a specific subject. They can range from academic topics to practical skills and industry insights.
Why it matters: Educational videos attract an audience interested in learning and can build long-term loyalty by consistently delivering valuable content.
Testimonial videos
Testimonial videos feature real customers sharing their positive experiences with a product or service. These videos provide authentic, relatable stories that highlight the benefits and value of a brand from a customer's perspective. Take Airbnb's use of user-generated content to create a serialized video experience showcasing different travel stories, effectively engaging their audience by sharing authentic experiences.
Why they matter: Testimonial videos build trust and credibility by showcasing genuine user satisfaction. They can effectively influence potential customers' purchasing decisions by presenting real-life success stories and demonstrating the impact of a product or service.
Onboarding Videos
Onboarding videos are designed to welcome and educate new customers or employees, providing essential information to help them get started and feel comfortable with a product, service, or company culture.
For customers, it helps them quickly understand how to use a product or service, enhancing their satisfaction and reducing support needs. For employees, onboarding videos can introduce company values, expectations, and procedures, helping new hires integrate smoothly and effectively into the team.
Why they matter: These videos streamline the onboarding process, ensuring a consistent and efficient delivery of important information.
Recruitment Videos
Recruitment videos are created to attract potential job candidates by showcasing a company’s culture, values, and working environment. They can convey the company’s mission, highlight employee testimonials, and show behind-the-scenes footage, all of which help to engage and attract top talent.
Why they matter: These videos help companies stand out in a competitive job market by providing a glimpse into what makes them unique and appealing to work for.
App Demo Videos
App demo videos demonstrate how to use an app, highlighting its features and functionality through a step-by-step walkthrough. A good demo can significantly reduce the learning curve, increase user engagement, and drive downloads.
Why they matter: These videos are crucial for user acquisition and retention, as they provide potential users with a clear understanding of the app’s value and ease of use.
Challenges of video marketing
Video marketing has become an essential tool for companies of all sizes worldwide. However, creating and implementing an effective video strategy can present several challenges.
1. Keeping videos short and informative
Online audience attention span is short, so it is crucial to keep videos concise and straight to the point. Short-form videos lasting less than 90 seconds manage to retain a viewer rate of 50%, while long videos can lose the audience's attention and lead to low engagement.
What to do: Set a clear goal for each video before you start recording. Edit your videos ruthlessly, removing any unnecessary scenes or irrelevant information. Use visuals, such as graphics and subtitles, to complement your message and keep your audience engaged.
2. Simplifying complex topics
Communicating complex ideas clearly and concisely in a video can be a challenge. The goal is to present enough information and keeping it simple so that everyone in the audience can understand.
What to do: Break down complex topics into smaller, easier-to-digest videos. Use simple language and avoid technical jargon. Incorporate practical examples and visual demonstrations to illustrate your points.
3. Keeping videos up to date
Information can become outdated quickly, and it's important to ensure that your videos reflect the latest trends, data, and practices in your sector.
What to do: Create an editorial calendar for your videos and plan updates. Monitor trends in your sector and update your videos as necessary. Encourage audience feedback and use it to improve your videos over time.
4. Creating a robust creation and validation process
Producing high-quality videos can be a time-consuming and expensive process, and it is important to have an efficient system to manage the workflow, from conception to publication. Without it, video creation can become disorganized and inefficient, leading to delays and cost overruns.
What to do: Develop a clear process for video creation, including steps for brainstorming, scripting, filming, editing, and publishing. Use project management tools such as our Articulate App to keep track of the schedule and budget.
5. Not measuring success
Without clear and consistent metrics to measure video success, it is hard to know if a video marketing strategy is working. Key performance indicators (KPIs) provide a way to measure progress and performance against specific targets, by evaluating the success of an organization, employee, or process in achieving their intent.
What to do: Set clear goals for your videos, such as increasing brand awareness, generating leads or boosting sales. Choose relevant KPIs - views, engagement, conversions and return on investment (ROI).
Video marketing trends
These are some of the most relevant video marketing trends at the moment.
1. Video storytelling
The power of storytelling has advanced towards a new and more real perspective. Telling the story of the company, the journey of creating some product, or introducing people working for the brand makes consumers feel closer and connected to it.
If the intention is to increase the company's popularity and the number of online shares, consider investing in videos that tell the story of the consumers themselves, how they are having a positive experience with that brand, and how they use a certain type of service or product.
2. AI in video marketing
Artificial Intelligence (AI) is revolutionizing the creation and distribution of video content. AI tools can build videos from scratch, produce human-sounding audio, and improve image and sound quality. For those uncomfortable in front of the camera, AI can be a great help. For example, you can script a simple video tutorial and have an avatar deliver it. AI can handle tasks such as transcription, translation, and captioning, saving you considerable time. Some tools even offer video dubbing and can automatically summarize or sequence long videos.
However, AI is no substitute for human creativity. Videos that rely heavily on AI can sound robotic and lack empathy, especially when dealing with sensitive, human topics. For example, YouTube uses AI to translate videos into various languages, but the nuances of human emotion and context may not always be accurately conveyed. While AI assists in analyzing the audience to create engaging content, the human touch remains irreplaceable for authenticity and emotional connection.
3. Immersive video experiences
Immersive and interactive experiences are revolutionizing how we experience content, offering more realistic and engaging experiences than ever before.
Here are a few exciting ways to do so:
360-degree videos. These videos provide a panoramic view, placing the person in the middle of the action, which is ideal for sports, concerts, and live events – they get a CTR rate of 1.5% compared to just 0.35% for the average ad.
Augmented Reality (AR) videos. Augmented Reality enhances reality by overlaying virtual elements like objects and information, making it perfect for entertainment, education, and commerce. More than half (55%) of consumers find shopping with AR more entertaining, and 92% of Gen Z show a strong interest in AR-based shopping.
Shoppable videos. Shoppable videos are one of the most effective ways to connect a consumer with a product. It is simple: users just click on play, watch the video, and decide when they want to be redirected to the brand’s page to buy what they have just watched. Shoppable videos have a direct and beneficial impact on sales - the CTR of interactive videos is 10x higher than passive videos.
4. Not so silent videos
It has been a longstanding mantra that 85% of videos on social media are seen without sound. In response, many companies focus on a clear, yet silent message. However, that is changing. Thanks to AI, having someone narrating the video is becoming cheaper. Also, while most users scroll Instagram with the sound off, that’s not true for Instagram Stories, where 60% turn on the sound. Because of the rise of Reels and shared TikTok content, more users are now increasing the volume. TikTok, on the other hand, is a "sound on" platform, with 88% of users considering sound essential, and brands using TikTok's music seeing a 120% increase in awareness.
5. Serialized content
Content serialization is the practice of breaking down a larger narrative or subject into a series of shorter, interconnected videos. This approach not only keeps the audience engaged by creating anticipation for the next installment but also allows for deeper exploration of a topic without overwhelming the viewer in a single session.
Serialization matters because it enhances viewer retention and loyalty, as audiences are more likely to return for subsequent episodes if they are invested in the story or information being presented. It also provides opportunities for brands to build a narrative arc, create cliffhangers, and engage with their audience through feedback and discussion between episodes.
Take Nike's "Dream Crazier" campaign, which used a series of inspirational short films to highlight female empowerment in sports. This serialized content not only garnered over 100 million views, but also sparked global conversations and significantly boosted Nike's brand image.
6. Influencer marketing
Influencer marketing is not new, but it is growing. People tend to buy products or services recommended by those they trust. Influencers can establish authentic relationships with their followers, making their recommendations extremely valuable. The diversity of influencers allows brands to create relevant and authentic content for different audience segments that foster brand awareness.
7. Real-world experiences
Authenticity, sharing real-world experiences, and connecting on a more personal level, are highly valued. Also, social media algorithms are increasingly prioritizing live video content, which boosts the chances of these videos appearing in users’ feeds, expanding reach and engagement. Consider live Q&A sessions, product demonstrations, and tutorials, virtual events, and live streams.
Video marketing: how to do it right
Creating an effective video marketing strategy involves several key steps to ensure a consistent and impactful video output. Here’s a comprehensive process to help you maintain a steady flow of high-quality videos.
1. Segment your audience
Understanding your audience is the foundation of any successful video marketing strategy. Divide your audience into segments based on demographics, behavior, interests, and other relevant criteria. Tailoring your content to specific audience segments ensures that your videos resonate more deeply, increasing engagement and conversion rates.
2. Define your goals
Set clear objectives for what you want to achieve with your video marketing strategy. These could be increasing brand awareness, driving website traffic, generating leads, or boosting sales.
View Count: The total number of times your video has been watched.
Watch Time: The total time viewers have spent watching your video.
Average View Duration: The average time viewers spend watching your video.
Engagement Rate: The percentage of viewers who interact with your video through likes, comments, and shares.
Click-Through Rate (CTR): The percentage of viewers who clicked on your video thumbnail out of the total who saw it.
Conversion Rate: The percentage of viewers who took a desired action (e.g., signing up, making a purchase) after watching your video.
Audience Retention: The percentage of viewers who watch your video from start to finish.
Demographics: Data on the age, gender, location, and other characteristics of your viewers.
Playback Locations: Information on where your video is being watched (e.g., embedded on websites, on social media).
Traffic Sources: Insights into how viewers are finding your video (e.g., search, suggested videos, external sources).
Social Shares: The number of times your video has been shared on social media platforms.
Comments: The number of comments left on your video, indicating viewer engagement and feedback.
Likes/Dislikes: The number of likes and dislikes your video has received, providing a basic measure of viewer approval.
Bounce Rate: The percentage of viewers who leave the page without interacting further after watching your video.
Unique Viewers: The number of distinct individuals who have watched your video.
3. Pick the right video types
Choose the types of videos that align with your brand marketing objectives and audience preferences. This can include any of the types mentioned before, such as how-to videos, testimonials, product demos, behind-the-scenes footage, and more. Different video types serve different purposes, from educating customers to building brand trust.
4. Get the messaging right
Define the key messages that your video marketing strategy should convey. Craft interesting messages that align with your brand voice and resonate with your audience. Focus on clear, concise, and engaging storytelling to ensure your message is impactful and memorable. Use emotional appeals, value propositions, and unique selling points to differentiate your brand and connect with viewers on a deeper level.
Messaging examples:
Brand Values: Highlight your core values such as integrity, innovation, or sustainability. Example: "We prioritize eco-friendly practices to protect our planet."
Mission Statement: Convey your company’s mission and purpose. Example: "Our mission is to make high-quality education accessible to everyone."
Unique Selling Proposition (USP): Focus on what makes your product or service unique. Example: "Experience the fastest, most reliable internet connection with our new service."
Customer Testimonials: Share positive experiences and feedback from satisfied customers. Example: "Hear from our customers who transformed their businesses with our solutions."
Product Benefits: Showcase the key features and benefits of your product or service. Example: "Our software simplifies project management, saving you time and effort."
Brand Story: Tell the story behind your brand, including its history and evolution. Example: "Discover how we started in a small garage and grew into a global leader."
Call to Action (CTA): Direct viewers towards a specific action, such as signing up or purchasing. Example: "Sign up today and get 20% off your first purchase!"
Social Proof: Use statistics, awards, and endorsements to build credibility. Example: "Join the 1 million users who trust our app for their daily needs."
Emotional Appeal: Connect with viewers on an emotional level by addressing their pain points or aspirations. Example: "Feel the joy of a clutter-free home with our easy organization solutions."
Educational Content: Provide valuable information or tips related to your industry. Example: "Learn how to improve your health with our expert wellness tips."
Community Involvement: Highlight your involvement in community service or charitable activities. Example: "We donate 5% of our profits to local schools and educational programs."
Future Vision: Share your vision for the future and upcoming innovations. Example: "Our vision is to revolutionize the way people connect and communicate."
5. Choose your marketing channels
Identify the platforms where your audience is most active, such as YouTube, Instagram, TikTok, LinkedIn, or your own website. Each platform has unique characteristics and audience behaviors. Using the right channels ensures your videos reach the intended audience, maximizing engagement and impact.
6. Define your visual style
Establishing a consistent visual style for your videos is crucial to creating a recognizable brand identity. Decide on the aesthetic elements that will characterize your videos, such as color schemes, typography, and visual motifs. Whether you opt for minimalist motion graphics, bold and colorful visuals, or a style full of dynamic scenes and people, ensure that this visual line aligns with your brand’s overall look and feel. Consistency in visual style helps to create a cohesive brand image and makes your content instantly recognizable to your audience.
Here is a list of possible visual styles to consider for your video marketing strategy:
Live-Action Video: Real people, real settings, conveying authenticity and human connection.
Animated Video: Includes 2D, 3D, motion graphics, and whiteboard animations, ideal for explaining concepts.
Stop Motion Animation: Creates movement through a sequence of individual frames, offering a unique, handcrafted feel.
Cartoon Animation: Uses animated characters and backgrounds to tell a story, great for entertainment and educational content.
Text Overlay Video: Combines images or video clips with overlaid text to convey messages, effective for social media.
Infographic Animation: Visual representation of data and statistics using animated charts and icons.
Screen Share Video: Demonstrates software or digital products by capturing the screen in real-time.
Talking Head Video: Features a person speaking directly to the camera, useful for vlogs, tutorials, and interviews.
Documentary Style: Combines interviews, real-life footage, and narration to tell a compelling story.
User-Generated Content: Showcases content created by customers or fans, adding authenticity and social proof.
These styles can be mixed and matched to suit the message and target audience of your video content.
7. Set a Clear Production Calendar
Establish a detailed production calendar to plan and schedule all stages of your video production process. This includes pre-production tasks like scripting and storyboarding, production activities such as filming, and post-production steps like editing and testing. A well-structured calendar ensures that every phase is executed on time, keeping your project on track and within budget. By setting clear deadlines and milestones, you can manage resources effectively and avoid last-minute rushes that can compromise quality.
8. Invest in Storyboards, Moodboards, and Scripts
Utilize storyboards, moodboards, and scripts to visually and narratively map out your video content before production begins.
Storyboards provide a frame-by-frame breakdown of your video, helping you visualize scenes and transitions.
Moodboards compile visual elements, colors, and styles that convey the desired look and feel of the video.
Scripts outline dialogue and key points, ensuring clarity and consistency in messaging.
Investing in these tools helps communicate your vision to the production team and reduces the risk of misalignment during shooting or editing.
9. Produce, Edit, Test
Once pre-production is complete, proceed with the production phase, capturing high-quality footage according to your storyboard and script. After filming, move to editing, where you refine the video, add effects, music, and other elements to enhance the final product. Testing is crucial—review the video internally and with a small audience segment to gather feedback on clarity, engagement, and overall impact. This iterative process helps identify any issues and make necessary adjustments before the final release.
10. Incorporate Calls to Action (CTAs)
Include clear and compelling calls to action in your videos to guide viewers towards the desired outcome, whether it's visiting your website, subscribing to your channel, or purchasing a product. CTAs can be embedded within the video content itself or added as overlays. Ensure that your CTAs are specific, actionable, and aligned with the overall goal of your video marketing campaign.
11. Adjust for different platforms
Tailor your video content to fit the specifications and best practices of each platform you plan to use. This includes considering aspect ratios, video lengths, and specific features like captions or interactive elements. For instance, vertical videos work best on Instagram and TikTok, while longer, horizontal videos are more suitable for YouTube and LinkedIn. By optimizing your videos for each platform, you can enhance viewer engagement and improve the overall performance of your marketing efforts.
12. Optimize videos for SEO
To ensure your videos reach a wider audience and rank higher in search results, optimizing them for SEO is crucial. Here are the key steps to follow:
Use Relevant Keywords: Incorporate relevant keywords in your video title, description, and tags to improve search visibility.
Create an Engaging Thumbnail: Use a compelling and high-quality thumbnail to attract clicks and improve click-through rates.
Write a Detailed Description: Include a comprehensive description with keywords, timestamps, and links to related content to provide context and improve ranking.
Add Closed Captions and Subtitles: Use accurate captions and subtitles to make your video accessible and help search engines understand your content.
Optimize Video Filename: Rename your video file to include target keywords before uploading it.
Utilize Video Transcripts: Provide a transcript of your video to improve accessibility and allow search engines to index the full content.
Leverage Video Tags: Use relevant tags to help categorize your video and increase its discoverability on platforms like YouTube.
Encourage Engagement: Prompt viewers to like, comment, and share your video to boost its ranking through higher engagement.
13. Amplify your reach
Promote videos through various means such as social media advertising, email marketing, influencer partnerships, and collaborations.
YouTube: The world's largest video-sharing platform, ideal for reaching a broad audience and leveraging YouTube's search capabilities.
Facebook: Utilize Facebook's vast user base and targeting options for video ads and organic posts.
Instagram: Share short-form videos on Instagram Stories, IGTV, and Reels to engage with a younger audience.
LinkedIn: Ideal for B2B video content, leveraging professional networks and industry-specific groups.
TikTok: Reach a large, engaged audience with short, creative videos tailored for viral potential.
X: Share videos to engage in real-time conversations and use hashtags to increase visibility.
Email Newsletters: Include video content in your email marketing campaigns to boost open rates and engagement.
Social Media Ads: Use targeted ads on platforms like Facebook, Instagram, Twitter, and LinkedIn to reach specific demographics and expand your audience.
Google's Display Network: Promote your videos through Google's vast network of websites and apps to reach a wide audience across the internet.
Partner Platforms: Collaborate with industry partners or platforms that align with your brand to share your videos. This could include joint webinars, co-branded content, or guest appearances on each other's channels.
Your Website: Embed videos on your website to increase engagement and provide valuable content directly to your visitors.
Your Blog Posts: Embed videos in your blog posts to enhance the content, provide visual interest, and increase time spent on your site.
14. Repurpose and Distribute Content
Maximize the reach of your videos by repurposing them for different formats and channels. For example, a long-form video can be broken down into shorter clips for social media, or key moments can be turned into GIFs or still images. Additionally, distribute your videos across multiple platforms, including your website, email newsletters, and social media, to reach a broader audience and increase engagement.
15. Track video statistics
Monitor key metrics like views, engagement rates, click-through rates, and conversions. Use tools like Google Analytics, YouTube Analytics, and social media insights to gather data and to reach accurate conclusions. Tracking video statistics allows you to measure performance, understand what works, and continuously optimize your strategy for better results.
Video marketing case studies
With over 10 years of experience in video marketing, we have helped countless brands create impactful and engaging video content that meets diverse business needs. Below, we highlight three select case studies that showcase our ability to address unique challenges and achieve significant outcomes for our clients.
Video marketing at OLX, a leading online marketplace
Context: OLX is a prominent platform for buying and selling used goods. Despite their market presence, they faced challenges in communicating the value of pre-owned products compared to recent launches.
Challenge: OLX needed to demonstrate the significant cost savings and comparable quality of pre-owned alternatives. Additionally, they wanted to encourage users to sell their existing products on the platform.
Solution: We developed a series of product reviews featuring OLX staff, highlighting the benefits of pre-owned items. These videos compared new releases with similar, available pre-owned products on OLX.
The staff explained the similarities, performance, and advantages of buying used items, also advising on optimal times to buy or sell.
Results:
Increased awareness and interest in pre-owned products.
Boost in user engagement with the platform’s listing and purchasing features.
Significant rise in listings and sales of pre-owned goods.
Building trust with employee testimonials for a major banking brand
Context: A major banking institution aimed to enhance its reputation in wealth management and investment services. They needed to communicate their expertise and trustworthiness to potential clients.
Challenge: The bank struggled to convey the depth of their employees' knowledge and the personalized approach they offered. Traditional advertising methods did not sufficiently highlight the individual expertise and experience of their staff.
Solution: We created a series of employee and customer testimonial videos. These videos featured wealth management and investment professionals discussing their backgrounds, expertise, and approach to client service. They shared personal stories and insights, emphasizing the bank’s commitment to personalized and knowledgeable service.
Results:
Enhanced credibility and trust in the bank’s wealth management and investment services.
Increased client inquiries and engagement with wealth management services.
Positive feedback from existing clients, reinforcing loyalty.
Explaining complex subjects at a global oil and gas company
Context: An oil and gas company needed to educate their audience about the complex mechanics of their operations. They aimed to demystify technical processes and foster a better understanding among stakeholders.
Challenge: Technical jargon and complex subjects often alienated the audience, making it difficult to convey important information clearly and effectively. The company required a method to simplify and explain these intricate topics.
Solution: We developed a series of educational videos that broke down complex mechanical processes into understandable segments. Using detailed animations and clear explanations, the videos illustrated how various mechanical parts functioned and their importance in the overall operation.
Results:
Improved understanding of the company’s technical processes among stakeholders.
Enhanced engagement with the educational content, leading to better-informed partners and clients.
Positive reception from both internal and external audiences for making complex information accessible.
Articulate, experts at video marketing
From crafting compelling narratives to analyzing performance metrics, we cover every aspect of the video production process. Get in touch, and let's transform your video marketing strategy into a powerful engine for growth and engagement.